SEO is essential for moving up in search results, but it’s important to know that getting to the top doesn’t happen overnight. With time, effort, and the right approach, your website will start gaining traction and climbing the rankings. In this article, we’ll walk you through some effective SEO tips to get you started on the path to better visibility!
 
Getting started with SEO
Google Analytics & Google Search Console
These free tools from Google will help you track your website's performance and understand how people find you. Storbie has already registered your website with Google Search Console, but you might like to create a Google Analytics account for deeper insights into how people are finding your website.
 
Google Business Listing
Having the website listed against Google Business Listing will help legitimise the website as the rightful site of your business and will also help people get to your website right away. We made sure to check this when your website launched.
 
If the website is for a new business and you need to create Google Business Listing we can help you through this process in a Customer Success Launch Session.
 
Build Backlinks
Backlinks are links to your website from other reputable websites. These signal to Google that your website is trustworthy. Partner with other businesses, practitioners, and organisations to gain these valuable links, and start building your authority.
 
The easiest place to start is to ensure your website is against your social media profile and any local directories you are listed on. You can also try to get listed as a stockist on supplier websites.
 
When it's time to update your website
Start with Quality Content
Google loves fresh, relevant content. Ensure your website has well-written, informative content that’s useful to your community. Think about what they’re searching for and provide clear answers. The good part is, that Storbie has already done most of this work for you.
 
Regular Updates
Keep your website fresh by regularly updating content, adding new information and ensuring all information is current. Search engines prefer active websites.
 
Use Relevant Keywords
Keywords are the search terms people use to find businesses like yours. Be mindful of the phrases your potential customers might be searching for. When making updates, use these keywords naturally in your page titles and website content. (Pro tip: Google’s Keyword Planner is a free tool that can help you find the right words.)
 
Use Heading Tags (H1, H2, H3)
Proper use of heading tags (H1 for main titles, H2 for subheadings, etc.) helps Google understand the structure and hierarchy of your content. These tags make your content more readable for both search engines and visitors.
 
You can add Heading Tags (H2 and H3) in our Formatted Text content item.
 
Optimise Your Images
Images are important for a visually appealing website, but can also impact your SEO. If you're adding new imagery to your website use descriptive file names and fill out the "alt text" field, which helps Google understand what your images are about.
 
 
SEO is a marathon, not a sprint. Keep improving your site content, adding new pages, and refining your SEO strategy. You’ll start to see improvements. Focus on delivering value to your customers, and Google will reward you for it.