Google Merchant Center Integration
Google Merchant Center is a tool that allows you to upload your product information into Google and display your product listings within the search engine itself. It stores the information from your website on product listings, including product imagery and pricing and allows you to display this on Google itself, including within Google Shopping. 

Google Shopping breaks down the barriers between online shoppers and your website's product range. It helps to make your products more accessible, placing them in front of customers as they are searching in Google. It is an amazing addition to the Google platform, helping you showcase your product listings without a customer having to visit your website!

Requirements:
To be compliant for Google Merchant Center you must follow their criteria. Which includes having a Shipping Policy and Refund Policy against the site and you must only add compliant products to your Google Merchant Center account.

There is some more information here: https://support.google.com/merchants/answer/6363310?hl=en

You must not enable the site wide setting to hide out of stock products if they are feeding through to Google Merchant Center.
Set Up Guide:
Create a Google Merchant Center account  if you have not signed up already:
https://www.google.com/retail/get-started/?product=merchant-center
 
1. You will need to verify your Storbie site by entering the details into business information. Click on the Business information in the Settings Cog drop down menu.



2. Add details like the address and site contact email in About your business type  
 
3. In the website tab, add the shop URL. After adding the URL you can see the options verify URL and claim URL. 

4. Click on the Verify URL, you will now see different options for verifying the website.

5. Choose the option “I have access to my server”  

6. After choosing the option, Google will provide unique metatag. Copy this code.

7. Jump to your Storbie site and head to Settings > Settings > Site Verifications

8. Click Add Site Verification, and Paste in the Google Merchant Center Metatag. Click Next and then Finish.


9. Publish Site Changes.


10. Back in Google Merchant Center click on Verify URL.

11. Click Click Claim URL.
 
12. Your Google Ads account needs to be linked to your Google Merchant Center account. Clicking on Linked Accounts at the Settings Cog



12. In the Google Ads tab, you can either create a new Google Ads account, or link your existing one
a. Create a new one by following the steps for creating a Google Ads customer ID by clicking on the ‘+’ symbol in Google Ads customer ID. A Google Ads ID will be created.

b. Link an existing account Google Ads account. You will then need to go into the Google Ads account you are tying to link to your Google Merchant Center and verify the connection.

i. In Google Ads click the Bell notification and select View at the Link request notification


ii. Click View Details

iii. Confirm the connection and jump back into Google Merchant Center.

14. Activate the Shopping Ads in the Merchant Center by clicking on the Growth tab in the side bar and selecting Manage Programs. 

15. Enter the required details and click on activate.  
 
Merchant Center in Storbie: 
1. From your Storbie Settings, Click on the App menu item and click Install on the Google Advertising app.


2. After installing the app a new window will appear. You will need to enter your Google Merchant Center account by logging into Google when prompted.


3. Grant the permission by clicking on the allow.

5. Allow permission for Storbie to share product information with Google


6. Merchant Center ID is automatically retrieved from the account and you can choose products by tag or have the option to send all products to the merchant center. Press OK


7. You will now be able to see the products are synced to the Merchant Center account. (make sure to add the brand to the products in the shop).
i. Products Syncing

ii. Product Sync had errors and has been declined by Google. By hoovering over the error symbol, you can see some of the suggestions from Google on what’s the reason for declining the product


iii. Products Accepted by Google

8. You will also be able to review the status of the products in the merchant center's Products section.  

9. Once the desired products have been approved (product images may take up to three days to be crawled from your site) you will be able to see these products in your connected Google Ads account also to utilise them in Google Shopping and other Google Ad campaigns.



Note: You will also need to set up shipping within Google Merchant Center itself. To do this go to the Settings cog in Google Merchant Center and select Shipping and Returns in the drop-down menu.